LOUIS VUITTON

The collection is composed by Master Perfumer Jacques Cavallier Belletrud, in collaboration with artist Alex Israel, and is inspired by the vibrant landscapes of the American West Coast. Each scent is designed to evoke a mood or journey, from sun-kissed beaches to coastal breezes, while maintaining Louis Vuitton’s signature elegance. Louis Vuitton treats fragrance as art and craftsmanship. Scent creation takes place in the brand’s state-of-the-art workshop in Grasse, France, the birthplace of modern perfumery.