LATTAFA

Lattafa is a family-run perfume house founded in the UAE in the 1980s by Sheikh Shahid Ahmad and Shoaib Iqbal, with a mission to create world-class fragrances that celebrate Arabian heritage while appealing to modern consumers. Lattafa emphasizes blending tradition with modernity, offering fragrances that honor classic Arabic scent profiles like oud, musk, and amber, while also creating contemporary, wearable perfumes suitable for a global audience.